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Optimise digital platforms to drive engagement with brands

Which sequence should you start with? Pick a campaign goal. Then, explore the average lift of each sequence over a single 30-second TrueView YouTube ad viewed multiple times. You’ll notice some variance across metrics, but it’s a safe bet to prioritize Tease, Amplify, Echo, The Mini Series, or The Direct Shot when testing sequences. Click here…
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Everything a marketer needs to know about machine learning As consumer expectations grow for more personalized, relevant, and assistive experiences, machine learning is becoming an invaluable tool to help meet those demands. It’s helping marketers create smarter customer segmentations, deliver more relevant creative campaigns, and measure performance more effectively. In fact, 85% of executives believe…
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4 ways to get mid-funnel impact out of your brand campaign   Whether it’s a weekend getaway or an international excursion, people look forward to their next vacation. And before setting off, they usually experience three travel stages: dream, plan, book. Click here to read more

GOOGLE MARKETING PLATFORM   The Analytics 360 Solution Guide: How today’s top brands gain a deeper understanding of the customer journey Click here to read more

How to help today’s impatient customers on every step of the purchase journey

When it comes to spending time, everyone wants to spend it wisely. More than ever, people are applying that mantra to how they shop as they look for more ways to get what they want immediately.   http://https-www-thinkwithgoogle-com-consumer-insights-purchase-journey-assistance

Black Friday and Cyber Monday Deal Seekers

Deal seekers’ favorite time of the year is inching closer: Black Friday to Cyber Monday. https://www.thinkwithgoogle.com/consumer-insights/four-types-holiday-shoppers