#BehindtheSelfie with… Mahesh Singh, founder of iClick Marketing
This week, we go behind the selfie with Mahesh Singh, founder of iClick Marketing. https://www.bizcommunity.com/Article/196/809/201682.html
This week, we go behind the selfie with Mahesh Singh, founder of iClick Marketing. https://www.bizcommunity.com/Article/196/809/201682.html
Which sequence should you start with? Pick a campaign goal. Then, explore the average lift of each sequence over a single 30-second TrueView YouTube ad viewed multiple times. You’ll notice some variance across metrics, but it’s a safe bet to prioritize Tease, Amplify, Echo, The Mini Series, or The Direct Shot when testing sequences. Click here…
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Everything a marketer needs to know about machine learning As consumer expectations grow for more personalized, relevant, and assistive experiences, machine learning is becoming an invaluable tool to help meet those demands. It’s helping marketers create smarter customer segmentations, deliver more relevant creative campaigns, and measure performance more effectively. In fact, 85% of executives believe…
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When it comes to spending time, everyone wants to spend it wisely. More than ever, people are applying that mantra to how they shop as they look for more ways to get what they want immediately. http://https-www-thinkwithgoogle-com-consumer-insights-purchase-journey-assistance
Deal seekers’ favorite time of the year is inching closer: Black Friday to Cyber Monday. https://www.thinkwithgoogle.com/consumer-insights/four-types-holiday-shoppers
